There are three Cs that every content marketer must know – create, curate and collaborate. Although it appears the easiest, of all three, content curation can be considered as the most challenging. Content creation is the process of helping your target audience find the best possible content online. Do it […]

Digital marketing can get really overwhelming. Good thing, even the keyboard we are using wish to extend a helping hand. Here are some keyboard shortcuts that all digital marketers need to know. Warning: The list can get overwhelming, too! Know, also, that some shortcuts are native to the computer while […]

  When it comes to having a social media strategy, there is just one rule – post valuable content. The question now is – how will you know that the content will provide value to your readers? Unquestionably, you want high-value engagement to drive actions and conversations. This will not […]

Did you know that over 90 million tweets are generated globally at a daily basis? Whereas most of the social media platform gives you the leeway to craft long content with combined text and images, Twitter lets users summon their creativity on expressing their thoughts in just 140 characters. It’s […]

Working in an SEO company? Doing content creation, publication and distribution in-house? Content marketing is here to stay. There are costly consequences of not doing it. And, whether you are doing it in-house or commissioning an agency to do SEO for you, the process can be overwhelming. Thankfully, there are […]

Search engine optimization (SEO) is getting trickier with each update. And, any pragmatic prospect or client should be wary of the claims of SEO specialist of a guaranteed result. Indeed. Considering how SEO has evolved over the years and how such evolution is affected by Google’s algorithm updates, it is […]

One of the main focuses of most companies is improving their web page for a better user experience. Agree? That means the better their web design and their functionalities are, the higher quality traffic a website can have. However, it doesn’t guarantee that people will like the updates and improvements. […]

Optimizing pages is an integral part of search engine optimization. When you are working for an SEO company and are offering link building services and guaranteed SEO, it is imperative that you routinely optimize and polish your site according to search engines such as Google’s various and habitual updates. However, […]

An evergreen refers to the plant that has green leaves through the year; it’s green during summer and winter. With this in mind, an evergreen blog post is a content that stands the test of time or should we say contents that stand the test of algorithm updates. These contents […]

Developers know it – the struggle of designing an interaction is real. The process is multi-faceted and involves more than just meticulous planning. Making the matter worse, more and more interaction design technologies and patterns are emerging it is so confusing which ones to use for the hard-to-impress users. Nonetheless, […]