The click-through rate (CTR) is the ratio of clicks on a link to the impressions it makes. The impressions of a link is a count of how many times the ad appears on a results page or other sites within the Google network. The data on a website’s CTR is […]

Ask any digital agency Philippines and each will tell you that ad copies and landing pages are critical components of a pay-per-click (PPC) strategy. However, not all agencies are exerting the optimal effort in understanding them. What more when it comes to creating them? Here are some tips on how […]

Search Engine Land introduced three SEO personas. Indeed, SEO Philippines is no longer confined on the world of techie. Everyone can do SEO although not all can do it in the most effective manner. Here are the three personas that are translated into a self-assessment. Nonetheless, another persona is added. […]

SEO Philippines is regarded as an extended marketing arm of any company, and for good reasons. For one, SEO impacts the overall branding strategy. In June 2014, Google released a study entitled ‘Search Ads Lift Brand Awareness,’ solidifying the branding benefits of SEO. In this Digital Age, more and more […]

Aside from images, there are other elements that can reinforce the mood of the landing page. These are social proofs and calls to action. Certainly, the overall landing page design will not be complete without checking and testing. The problem with other provider of SEO Philippines services is they tend […]

SEO company Philippines, or simply our local optimizers, understand how to create compelling landing pages. Sometimes though, they go straight to building the landing page more for themselves and the brand instead of building a page with the users and, more specifically, the target audience in mind. Here are steps […]

SEO Philippines — or the way we do optimization here in the Philippines –often look at the bigger picture. Due to the overwhelming and often confusing changes in the SEO world, there are instances when the SEO agencies forget the basics such as optimizing the landing pages. Here are the […]