Social media optimization (SMO) is used for making a website or a brand visible to users. The process provides ways for the audience to connect and interact with brick-and-mortar establishments and entrepreneurs across the globe. SMO uses tactics that drive traffic to the site with the help of its social […]

Social media marketing (SMM) and social media optimization (SMO) are some of the words thrown around in digital marketing. It’s entirely different from search engine marketing (SEM) and search engine optimization (SEO) as it covers a larger playing field compared to the social media platforms. Like services of varies digital […]

Mobile apps aren’t just to fill our phones or eat the memory space. We need one because you want to accomplish one of the many tasks that must get done. Sometimes, you just need one to make life comfortable and hassle-free. The year 2018 looks bright and positive the tech […]

Digital marketing covers a broad perspective. It serves as an umbrella for a bunch of terms. A newbie in the industry may not understand SEO, PPC and others jargon in the mix. But research and self-learning help them navigate the full scope of the topic. Whether a self-learner or a […]

If you have the skills and write on a regular basis, you are a writer. Whether it’s on paper or published online, writing is becoming a hot commodity. It’s especially true in the online scene. They need something to think about while their eyes are on the screen. If you […]

Social media is useful for directing visitors to your site. Though it doesn’t contribute to site rankings, it is useful for engagement, which paves the way to increase organic traffic. Hence, producing evergreen content must be part of your SMM strategy. One way to boost traffic and integrate the benefits […]

Any digital marketing strategy will never be complete without a comprehensive social media strategy. It doesn’t matter whether a social media marketing company Philippines-based or not is doing your SMM, there is no denying the power of social platforms in communicating and interacting with the prospects and customers. Indeed, social […]

  Social media plays a significant role in a marketing strategy. And for you to grow and increase your traffic, merely posting your content on social media may not be effective as you think it is. Remember, your target audience may be sophisticated over time. They know what’s new and […]

Founded in 2004, Facebook is the go-to social site for everyone today. Not everyone is aware of what it can do, however. Make your Facebooking even more fun and worthwhile with these cool tricks. Facebook tricks to  know now 1) Detail your romance Want to know how you and your […]

“Innovation needs to be part of your culture. Consumers are transforming faster than we are, and if we don’t catch up, we’re in trouble.” – Ian Schafer When you own a small business such as a retail store, it is easy to feel frustrated when you don’t get enough traffic […]