Link building is still an effective tactic in digital marketing. However, it doesn’t stand alone. The release and continuous update of Penguin algorithm (now a part of the core algorithms) push link builders and webmasters to optimize their sites through other methods besides link building. Hence, the SEO community shifts […]

The second link building strategy for 2018 is broken link building. Broken link (invalid link) building is another white hat method that effectively forms a relationship with other webmasters or website owners. The process is similar to guest blogging. Instead of reaching out to bloggers and webmasters to pitch a […]